Hi there 👋
I’m Kate, and I’m so excited to have you on board! 🎉 Before you start launching traffic,
I’d love for you to take a moment to go through the materials below. I’ve put these resources together to support your success, guide you along the way, and help you get off to a smooth, stable start so you can maximize your chances of consistent payouts 💸
You’ll also find important compliance and regulatory information to keep everything aligned while protecting the strength and integrity of our brand 🛡️
Looking forward to working with you! 🤝
📌 Advertising Guidelines & Jabula Bets Best Practices
To help you build sustainable, high-performing campaigns, please keep the following
guidelines in mind:
🎯 Audience Targeting
Please avoid targeting exclusively female audiences unless agreed in advance.
We recommend using a balanced or approved audience segment for better
performance and compliance.
📱 Brand Usage on Social Platforms
Instead of creating pages or groups under the JabulaBets name, focus on your
own branded assets or pre-approved materials to ensure consistency and
avoid brand conflicts.
📲 App & Product Representation
Do not create PWA applications using the JabulaBets brand. If you’re exploring
alternative formats, you’re required to check with us first so we can guide you
on approved approaches.
🧑⚖️ Use of Public Figures
Avoid featuring politicians, celebrities, or public figures in creatives. We
recommend using neutral, relatable visuals that resonate with your audience
without creating legal or compliance risks.
🎰 Messaging Around Winning
Avoid messaging that suggests “guaranteed wins” or “ways to beat the casino.”
Instead, highlight the entertainment, overall experience, and responsible play.
💰 Financial Claims
Avoid messaging that promises income, wealth, or financial gain. A better
approach is to highlight enjoyment, promotions, and platform features.
✅ Accuracy & Transparency
Ensure all offers, bonuses, and payment methods are accurate and up to date.
Clear and honest messaging builds trust and improves long-term performance.
🚫 Traffic Quality
Avoid incentivized traffic methods, such as offering rewards for completing
actions.
🎁 Offer Positioning
Do not present products as “free” or imply guaranteed outcomes after a
deposit. Always refer to such offers as a “bonus,” and clearly communicate the
actual mechanics and terms.
👥 JabulaBets Target Audience
Recommended targeting:
🔸 Men / Women: 70% / 30%
🔸 Age: 23–50
📊 Audience & Targeting Recommendations
To help you achieve stronger performance and retention, please keep the following in mind when planning your campaigns:
🔸 We generally see lower repeat deposit rates from men under 23, so consider balancing this segment with other audiences.
🔸 Audiences aged 50+ tend to have lower deposit activity and reduced transition into gameplay.
🔸 Devices running Android, iOS, or other operating systems below version 10
often experience technical issues, which can impact retention.
🔸 Tablet traffic typically delivers lower conversion rates compared to mobile
devices.
🌐 Landing Pages
We offer several landing page options for different funnels:
🔹 Casino Home
🔹 Casino Registration Page
🔹 Sportsbook Home
🔹 Sportsbook Registration Page
🔹 Slot Demo Page (for example: Sugar Rush)
Important Note: Please choose a landing page that best suits your segment and overall audience style. If any landing page is missing, don’t hesitate to get in touch with your manager.
🎨 Creatives / Ads: Basic Guidelines
What are creatives?
Creatives are advertising materials such as banners, videos, push notifications, and similar formats. Their purpose is to attract high-quality players with strong LTV.
All creatives must be:
🔸 Clear and easy to understand
🔸 Visually appealing and professional
🔸 Fully compliant with advertising platform requirements
🔸 Aligned with the JabulaBets brand book for consistent branding
❌ Prohibited & Misleading Approaches
To maintain compliance, brand integrity, and high-quality traffic, the following
practices are strictly not allowed:
- 🚫 Income or earnings promises
Avoid any messaging that suggests guaranteed or easy income.
Examples:
↳ “Earn money in the casino!”
↳ “Quit your job and start making money!” - 🚫 Casino-winning schemes or “beating the system” claims
Do not imply guaranteed winning strategies or insider methods.
Examples:
↳ “I work for the casino…”
↳ “Three spins and you’re in profit!” - 🚫 Misleading or inaccurate information
All content must be truthful and up to date.
Avoid:
↳ Non-existent bonuses
↳ Unrealistic or misleading terms
↳ Outdated or unavailable payment methods - 🚫 Incentivized traffic
Traffic driven by rewards for completing actions is not permitted.
Example:
↳ “Complete actions and get paid!” - 🚫 False “free play” claims
Do not suggest the product is free if a deposit is required.
Example:
↳ “Play for free!” (when payment is required) - 🚫 Misrepresentation of the brand
Do not distort the product’s nature or hide key conditions. All messaging
should clearly reflect the actual offer and user experience. - 🚫 Restricted content categories
Strictly avoid any references, visuals, or messaging related to:
↳ Politics
↳ Minors / under 18 audiences
↳ War or violence-related themes
✅ Approved Approaches
To help you run effective and compliant campaigns, the following approaches are
fully supported:
✔ Bonuses, promo codes, and promotions
Example:
“Get 100 bonus spins upon registration.”
✔ Cross-branding from other products into Jabulabet products
Example:
“Play casino and get poker bonuses!”
✔ National or GEO-specific positioning 🌍
Example:
“Only for players in South Africa!”
✔ 18+ messaging (or the legal age in the GEO) 🔞
Example:
“For adults only! 18+”
✔ Adult-oriented content
✔ Recommended messaging focus
Use a simple, clear offer with a direct call to action:
🔸 Bet
🔸 Register
🔸 Get your bonus
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💡 Use this handbook as your main checklist before launching traffic — it directly impacts approvals, stability, and payouts.